Each service addresses a specific fundraising challenge while reinforcing the broader strategy of deepening supporter relationships
Predictive Modelling
RFM is simple and familiar, but it's blunt. You're leaving money on the table and missing engagement opportunities.
Using data mining models, we analyse your organisation's past appeals to predict future response.
✓ Highest confidence selections
→ New opportunities RFM missed
→ High-value prospects for bullish selections
Example data showing overlap and unique insights
Regular Giving Income Estimator
Regular Giving is often the largest fundraising income stream, yet budgeting is frequently primitive.
REGGIE brings precision to RG forecasting by recognising two distinct components: Retention Income and Acquisition Income.
Supporter Journey Mapping
Organisations often suspect their supporter base comprises distinct segments defined by different motivations - but these motivations aren't directly visible in transaction data.
We work with you to identify hypothesised motivational segments, then use data to validate and operationalise them.
Identify suspected motivational segments
Create targeted surveys to capture motivations
Analyse survey responses and behavioural data
Build models to identify segments in full database
Design journeys tailored to each segment
Let's discuss which service best fits your organisation's needs and goals